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Sponsored App for Free Bus and Tram Tickets

The start-up Welect has launched the app "WelectGo" in Düsseldorf that lets users ride the bus and trams for free by watching advertisements instead of buying a regular ticket. App users can select the four most interesting 20-second ads out of a list of sponsors. After watching all four ads, a digital ticket is sent to their smartphone. More than 10,000 tickets were sold this way within a week. The start-up is already planning to launch the app in many further cities.