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Micro-Trend

Advertising in hyperlocal app

It is now possible to display advertising from the ad service provider PlusPeter in the community app Jodel. The hyperlocal app is primarily used in student circles as a kind of noticeboard for sharing and commenting on personal anecdotes and local events. The GPS feature ensures users see only posts from their local area, which makes it especially useful for advertising partners. Companies such as Huawei, Netflix, Lufthansa and Spotify have already placed image and copy advertising for interaction rates of up to 80%.

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