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Carbon credits for buying ice cream

Customers at the recently opened London store of the ice cream brand Ben & Jerry’s in London can acquire carbon credits for their purchases. The environmental impact of every purchase is calculated and offset in a novel way. For this purpose, the company has partnered with the non-profit Poseidon Foundation. The aim is to use blockchain technology to connect customers to their own carbon footprint and offer them the opportunity at the point of sale to support forestry conservation projects around the world when they buy everyday items.