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Detergent in fully recycled packaging

"Seventh Generation" is the first brand from the consumer goods company Unilever in Germany to have its packaging made of 100% recycled plastic. In line with the circular economy concept, the plastic used comes from post-consumer recycling (PCR). Unilever aims to halve plastic waste in all the group's brands by 2020 and use only recyclable or compostable packaging by 2025. The Ellen MacArthur Foundation will advise the company on how best to reach this objective.