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Iceland attracts visitors with premium tap water

Iceland's tourist board is promoting the country's excellent tap water with "Kranavatn" and will present it in the summer as a premium product at the airport. The campaign is based on a study which found that 65% of travellers consume more plastic bottled water abroad than at home, and seldom pack a reusable bottle when they travel. Tourists visiting Iceland in the summer will get to experience the benefits of the pure, natural water with the "Kranavatn" brand and then continue to drink tap water during their stay rather than buy plastic bottles.

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