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Pizza ad on DVD with aroma and thermal ink

In Brazil, the pizza chain Domino's Pizza is printing the latest DVDs from regional film distributors with an ink that makes the disc look and smell like a pizza for a short while after being played. The ink is black and just about allows people to read the DVD's original label. The heat from the DVD laser warms the ink so that it shows an aromatic pizza when the disc is removed, featuring an advertising slogan and order number for the nearest branch of Domino's. The DVD format was chosen by the company because streaming is still new and expensive in Brazil.

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