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Sweet granny educates gamers

On behalf of Kia Motors, the creative agency XXS Amsterdam has entered a grandmother wearing a bright pink pullover and cat ears in the online strategy game "League of Legends" to put an end to the poisonous atmosphere in this gamer community. The motivation for this campaign was the fact that the popular game is often accompanied by a rough and insulting tone among gamers. "Sweet2annie" therefore used her Twitch channel to share hearts with other gamers and hers became the most watched streaming channel in the Netherlands in just three days. The 15 players who were nicest to Annie won tickets to the LoL championship.

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