Samsung has launched a campaign called #BeFearless in which people can use virtual reality to overcome their fear of heights. Several people around the world were given a VR headset from Samsung with which they could use the specially programmed software. Various situations were simulated in the software that frightened people with height issues. After successfully completing all the levels, some of the participants were invited to fly down from a tall building on a zip line. The video for this campaign was a great viral success.