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Watson determines times and prices for sales

The Cypriot trade group Ermes is working with IBM and the cloud-based price optimisation software "Watson Commerce" to entice customers with real-time sales as well as to dynamically adjust prices and, thereby, achieve optimum profits. The technology allows retailers to automatically identify which products should be reduced in price in which shops due to stagnating sales. The software also determines how high the new prices should be and when reductions should be implemented. Prior to this, sales teams had to manually scan products and decide on reductions themselves.