A coalition of large consumer goods companies is set to launch a platform called "Loop" where people will be able to order brand goods in reusable packaging. "Loop" will be available as part of a pilot project to New Yorkers and Parisians. Customers can then order brand products from Dove, Häagen-Dazs and Tide, and have them delivered by UPS in new, deposit-based packaging. When the packaging is empty, it is picked up in a collection container or returned to a UPS store. The various packagings can be reused up to 100 times.