Authenticated, second-hand luxury goods

The American company TheRealReal sells used, authenticated luxury goods online and has now opened a digitised flagship store in San Francisco. TheRealReal's online site provides a broad selection of authenticated, consigned luxury goods from major fashion houses. At the store itself, shoppers can use a tablet to browse the full inventory, while RFID-enabled fine jewellery trays instantly display the full details about a piece, including the side-by-side comparison of pieces.

 March 31, 2020

Sports show as short ad

To coincide with March Madness – the US college basketball championship – the Japanese car brand Acura has created an ad format that is linked to the latest games. The “Less Talk Sports Network” campaign is a reference to the global brand campaign entitled “Less Talk, More Drive” and features ads with the ESPN basketball expert Jay Williams and the comedian Seaton Smith. In 30-second ads before and after the games, they both comment on the teams and their performances. Acura is using the short shows to advertise on ESPN and Turner Sports as well as on Facebook, Instagram and Giphy.

 March 31, 2020

GPS tracking app prevents spread of virus

Researchers at MIT Media Lab have developed an app called “Private Kit: Safe Paths” that aims to help slow the spread of the Covid-19 coronavirus. The app establishes a network between users, and also exchanges anonymous and encrypted location information without transmitting any data to a central authority. If a person is infected with the virus, they can share this via the app and anyone who has crossed paths with them is notified.

 March 31, 2020

App-based quarantine monitoring

During the corona epidemic, the City of Vienna has developed an app called “Homecare” which enables people who are suspected of being infected and are waiting for their test results to stay in touch with the health authorities. The TAN-based process relieves the stress on the authorities and enables risk patients to be prioritised. Instead of making obligatory daily phone calls, users of the app can fill in a form on their symptoms and forward it electronically to the health service. This not only identifies the critical cases, but the data also allows the necessary hospital capacities to be created.

 March 31, 2020

Tech-enhanced fitting rooms

The American department store chain JCPenney has equipped its store in Hurst, Texas with fitting rooms that enable digitally connected fitting. For this purpose, the company installed interactive screens called “InterACT” from the RFID solutions provider Checkpoint. The screens also feature JCPenney's “Style @ Your Service” technology. Customers in the fitting rooms can access information on the range and seek inspiration from product suggestions. They can also use the screens to request clothes in different sizes and colours, without having to leave the room.

 March 31, 2020

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