Platform for autistic workers

The French food manufacturing company Andros has partnered with Serviceplan to launch the program "Autism Can Work" which seeks to end the isolation of autistic people and make them happier through work and more independent in society. The idea behind the platform came from the experience that autistic employees working in Andros factories are just as productive and efficient as their colleagues. A digital toolkit platform enables other companies to view the profiles of autistic job candidates and find suitable staff.

 June 25, 2018

Test drives with drive-thru option

McDonald’s has partnered with Renault in Brazil to launch the campaign "The Tasty Drive" which combined the car maker's test drives with the fast-food chain's drive-thru service. As potential customers often use their lunch breaks for a test drive, Renault installed the McDonald’s menu plus order options on its on-board computer system "Media Nav". This enabled test drivers to place an order from the car which was sent to the nearest drive-thru. The system calculated the remaining drive time and transferred the data to the drive-thru so the order could be collected with no waiting times.

 June 25, 2018

Mini pads educate young ladies

According to Johnson & Johnson, more than half of all girls have not been educated about periods when they menstruate for the first time, so the company has launched the Stayfree campaign "My First Pad" in Brazil's largest drugstore chain. To encourage more dialogue between parents and their daughters, a doll was developed which uses mini pads that turn red when they come into contact with water. A mobile game backs up the initiative by simulating the doll's menstruation cycle and daily displaying the doll's activities and information about it.

 June 25, 2018

Fridge identifies users via voice recognition

Samsung has presented another model of its Family Hub refrigerator that comes with a meal planning feature as well as a new "VOICE ID" feature so that family members are recognised based on their voices and are shown matching information. Each family member records their own voice which is then analysed by the Family Hub fridge. When someone says "Hi Bixby", the fridge recognises their voice and shows them their custom settings. What's more, the fridge can make personalised recipe suggestions based on the settings and the expiry date of the ingredients.

 June 25, 2018

Google supports audio ads

Google is adding a feature to its "DoubleClick Bid Manager" to enable advertisers to release their own audio ads via various streaming services. They will be able to buy advertising space in real time on services like Google Play Music, Spotify, SoundCloud and TuneIn. Unlike with image material, the audio clips can also reach consumers even when they are not directly interacting with their computer or mobile device. According to Google, people will not be overwhelmed with multiple ads so that the brands can be sure of greater attention on the part of the consumers.

 June 25, 2018

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