Lancaster University has partnered with Stanford University and the research centre FX Palo Alto Laboratory to develop a system called Reactive Video which adapts instructional fitness videos to the speed of the viewer. Using software and a motion sensor, an animated model is created in real time from the viewer's tracked physical movements. A similar animated model of the onscreen instructor is also created. The software calculates in real time how long the viewer takes to complete the same movement and adapts the video accordingly. This system also works with existing videos.

The South Korean electronics company LG deployed a virtual influencer at the CES to present the new “LG CLOi” robots to the public during a virtual keynote. This virtual songwriter and DJane Reah Keem, which translates as “child of the future”, already has more than 6,000 followers on Instagram. She is based on deep-learning technology which makes her appear really human. During the digital event, the influencer presented the new range of disinfection robots that will shine UV-C light in restaurants and hotel rooms to kill germs.

The South Korean start-up Petpuls has presented a dog collar of the same name that lets owners know what kind of mood their dog is in. “Petpuls” uses AI-based technology for voice recognition in order to analyse dogs' barks and assign them to five different emotional states. The wearable communicates via Wi-Fi with an accompanying app that shows whether the animal feels happy, anxious, angry, sad or relaxed. The device also includes an accelerometer to track the dog’s activity and manage its diet better. “Petpuls” was awarded an innovation prize at the CES electronics show.

The South Korean electronics company LG has given its remote control switch Magic Remote a new feature called “NFC Magic Tap” which enables a simple transfer of content between smart TVs and smartphones. When users hold their NFC-capable smartphone to the smart remote, they can send content on their smartphone to the TV screen, while continuing to use other mobile apps undisturbed. TV content can also be transferred to the smartphone just as intuitively. This feature is available to users of smart TVs which support LG's new webOS 6.0 operating system.

The International Air Transport Association (IATA) has developed the “Travel Pass” app to help make international flights uncomplicated and corona-safe. The app is designed to be a health pass that informs travellers about important corona rules at their destination. “Travel Pass” supplies information on verified test centres and allows negative test results or vaccinations, along with flight tickets and a digital ID, to be stored in the app. The proof of the test and vaccination is to be shown on arrival in a country to avoid quarantine.